Furtilo raises seed round to deliver from local shops in 500 Indian towns
What's the deal? Furtilo, a Bengaluru-based hyperlocal delivery startup formerly known as BelivMartDealroom has a profile for this one. Try Dealroom →, has raised a seed round led by US-based investment firm Trikona LLC. The amount was not disclosed.
What does it do? Furtilo runs a zero-commission app that lets customers in Tier-3 and Tier-4 towns order food, groceries, and goods from local restaurants and neighbourhood shops, with its own riders handling delivery. Merchants pay a flat subscription starting at US$1.34 a month and no commission on orders.
The traction: Since relaunching under its new name in January 2026, Furtilo has gone live in more than 37 towns across Madhya Pradesh, Rajasthan, and Gujarat, onboarding over 650 merchants and 70-plus delivery partners. It now handles 6,000-plus orders a month, up from 1,500 in June — a fourfold increase in four months.
What's the money for? The funding will take Furtilo to 500-plus towns by mid-2028, up from about ten new launches a month now to 30 by June 2027. It will also fund engineering and operations hiring and two new services, Parcel Delivery and Bike Taxi, built on the existing rider network.
What's the expansion? Furtilo plans to push into more Tier-3 and Tier-4 towns across Madhya Pradesh, Rajasthan, Gujarat, and neighbouring states, using in-house city teams and partnerships. Bike Taxi will launch only in states where it is permitted.
Why it matters: "Local merchants already have their customers' trust. What they lack is simple technology and a fair way to reach more people," said Ankit Agrawal, co-founder and chief executive officer. He said merchants save up to 30% of order value compared with commission-based platforms.
The signal: India's rapid-delivery players are pushing beyond metros, with Amazon and Flipkart expanding into smaller cities. Furtilo's partner-based model offers a lighter alternative to dense dark-store networks — though lower order density and spending power in small towns leave open whether the economics hold at 500-town scale.
Read more: businesswireindia.com
