Septeo buys Backyou and Adresio to complete its hospitality software stack
What's the deal? SepteoDealroom has a profile for this one. Try Dealroom → has acquired AdresioDealroom has a profile for this one. Try Dealroom →, a French publisher of management software for student housing, for an undisclosed sum. It follows the group's purchase of BackyouDealroom has a profile for this one. Try Dealroom →, a meetings, incentives, conferences and exhibitions (MICE) sales platform operating in 32 countries — both deals landing within a single week.
The players: Founded in Lattes, Septeo is a European business-software publisher serving more than 400,000 professionals across law, accountancy, real estate, hospitality and education. It employs over 3,600 people and invests more than €100 million a year in research and development, much of it in artificial intelligence.
Backyou, based in Mâcon, has 13 years' experience and serves more than 2,000 properties. It earns 17% of its business internationally and has grown revenue by more than 100% since January 2025. Adresio has specialised in student-housing software for more than 20 years.
Why now? Both targets fill gaps in Septeo HospitalityDealroom has a profile for this one. Try Dealroom →'s software value chain, which already spans distribution, booking, revenue management, customer relationship management, payments and performance analysis. Backyou adds the sale and management of groups, seminars and events; Adresio strengthens the group in medium- and long-stay accommodation.
What's the endgame? Septeo Hospitality, formed in 2023 after the acquisition of Sequoiasoft, now serves more than 10,000 clients across Europe. Combined with its ResalysDealroom has a profile for this one. Try Dealroom → booking solution, the Adresio deal means the division equips more than 150 residences and 30,000 student accommodation units across France and Europe.
What changes for customers? Both companies keep their teams and service continuity. Backyou's chief executive, Antoine de Corson, retains leadership and takes charge of the division's MICE offering, while its open platform stays available to hospitality professionals outside Septeo's ecosystem. Adresio clients will gradually gain access to Septeo tools in payments, business intelligence, automation and AI.
The signal: Septeo is running a segment-by-segment consolidation playbook, having already folded in Cool'n CampDealroom has a profile for this one. Try Dealroom →, WitbookingDealroom has a profile for this one. Try Dealroom →, RevControl Data, Misterbooking and Aquao. The twin deals show a European software group buying its way to full coverage of a fragmented hospitality market rather than building each piece in-house.
Read more: auris-finance.fr
Image credit: Generated with Gemini
