MV Group buys stake in Brazil's Push Matcha, eyes Europe next
What's the deal? MV GroupDealroom has a profile for this one. Try Dealroom →, the holding company led by Brazilian lawyer and entrepreneur Matheus Vantini, has acquired a stake in Push MatchaDealroom has a profile for this one. Try Dealroom →, a Brazilian functional-beverage brand. The deal spans Brazil and the United States, and the value was not disclosed.
What's the endgame? The investment marks MV Group's entry into the wellness segment and advances its push into diversification and international markets. It runs through MV Group USDealroom has a profile for this one. Try Dealroom →, the firm's Miami-based arm.
Who is Push Matcha? Founded in 2021 by Bruno Rohlfs, the brand set out to popularise matcha — a traditional Japanese drink — in Brazil. It has since expanded its product line and market presence.
In 2024, Push Matcha drew Georgios Frangulis, founder and chief executive officer of OakberryDealroom has a profile for this one. Try Dealroom →, into its investor group. The following year, Rohlfs joined the Forbes Under 30 list in the retail and e-commerce category.
Why Vantini? With more than 15 years managing holdings, investments, and businesses, Vantini has built companies across logistics, consulting, and franchising. He also races in the AMG Cup Brasil, drawing parallels between motorsport and business — discipline, preparation, and "decisions under pressure" (translated from Portuguese).
What's next? After strengthening its US presence, MV Group is weighing opportunities in Europe, particularly Portugal, where Vantini plans to seek partners and investments in the coming years.
The signal: The deal reflects how Brazilian capital is moving into wellness and functional beverages, a category gaining global momentum, while using US and European footholds to scale homegrown brands abroad.
Read more: valor.globo.com
Image credit: moria
