Matchbook buys betting exchange Betdaq, folds it into its own
What's the deal? Matchbook has completed its acquisition of rival betting exchange BetdaqDealroom has a profile for this one. Try Dealroom →, the company announced on October 14. Matchbook operator Triplebet Limited bought the brand; terms were not disclosed.
What changes for customers? Betdaq users have until October 21 to use the existing service and until November 4 to withdraw funds. Accounts will not transfer automatically — anyone wanting to use Matchbook must open a separate account.
What's the endgame? Matchbook expects the deal to deepen exchange liquidity, meaning more money is available from other bettors to match a wager. It says that should support tighter spreads and let customers match larger bets at their preferred prices.
Why it matters: Both exchanges built their business on the same premise. "Betdaq and Matchbook grew up proving the same idea — that bettors get a better deal when prices are made by a market rather than a margin," chief executive officer Ronan McDonagh said.
The backstory: The acquisition follows other Matchbook partnerships. It launched EasyBetDealroom has a profile for this one. Try Dealroom → with EasyGroupDealroom has a profile for this one. Try Dealroom → in 2024 and worked with ADI PredictStreetDealroom has a profile for this one. Try Dealroom → around the 2026 World Cup.
The existing Betdaq service, operated by EPS Ltd, will close after the transition period. Matchbook said customer funds remain protected under applicable regulatory obligations.
The signal: The deal consolidates two exchange operators built on the same market-pricing model, concentrating liquidity under one brand as betting exchanges chase scale.
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