Cosmos Sport buys Sport Vision Greece as €245M retailer chases market share
What's the deal? Cosmos SportDealroom has a profile for this one. Try Dealroom → is acquiring 100% of Sport Vision Greece, buying sole control of Sport Vision Monoprosopi S.A.Dealroom has a profile for this one. Try Dealroom → from Serbian-owned BDS Sport Group LTD. The target operates the Sport Vision, Buzz, and TIKE brands across 24 physical stores and three online stores. The deal value was undisclosed.
Why now? The acquisition follows a shake-up in Cosmos Sport's ownership. JD SportsDealroom has a profile for this one. Try Dealroom →, which took an 80% stake in 2021, exercised its option on August 28, 2026 to buy the remaining 20%, moving towards full control in Greece and Cyprus.
The numbers: Cosmos Sport grew Greek sales 16.12% in 2025 to €212.17 million, with pre-tax profit up 55.17% to €20.01 million. It runs 100 stores in Greece and Cyprus, with combined turnover above €245 million, zero debt, and a €22.7 million cash surplus.
Sport Vision Greece enters the deal weaker. In 2024 it recorded revenue of €18.5 million, operating losses of €5.26 million, and net losses of €5.37 million, with short-term liabilities of €13.3 million.
What's the endgame? The acquisition expands Cosmos Sport's network and adds another retail chain to JD Sports' Greek subsidiary. It also reshapes both groups' European footprint: as Cosmos buys Sport Vision in Greece, Sport Vision is taking over dozens of JD and Sizeer stores under franchise in Bulgaria, Croatia, and Romania.
The signal: The sporting goods market is growing fast as athleisure gains ground against performance-only gear. In the first eight months of 2026, sales by Cosmos/JD, IntersportDealroom has a profile for this one. Try Dealroom →/Foot LockerDealroom has a profile for this one. Try Dealroom →, and Zakcret rose 16.3% to €344.6 million, while unit sales jumped 33.8% to 11.1 million, according to Convert GroupDealroom has a profile for this one. Try Dealroom →. The battle for market share is now spilling into everyday clothing and footwear.
Read more: naftemporiki.gr
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