M&A

Dixner buys CrushParty in its first deal, launches singles events brand

What's the deal? French social experiences company DixnerDealroom has a profile for this one. Try Dealroom → has acquired CrushPartyDealroom has a profile for this one. Try Dealroom →, its first acquisition and a move into the singles market. Financial terms were not disclosed.

What's the endgame? Dixner is launching Dixner CrushDealroom has a profile for this one. Try Dealroom →, a brand offering events exclusively for singles, including private parties, games, and smaller gatherings hosted by ambassadors who help guests meet one another. Its existing dinners, workshops, and social events will continue alongside the new brand.

Who's involved? Founded in Paris in 2023 by Astrid Beaufils, Dixner originally brought together groups of ten strangers for dinner, matching them on personalities and interests. Beaufils developed the idea after experiencing loneliness and burnout following a decade in fashion.

The scale: Dixner has more than 100,000 registered members and has organised over 8,000 events. It operates across France — including Paris, Lyon, Marseille, Bordeaux, Toulouse, Lille, and Nantes — plus Belgium, Switzerland, and Luxembourg. It has raised funding from private investors, including customers who attended its events.

The target: CrushParty was founded in Paris by childhood friends Charlotte Werba and Lucie Le Cadre, who organised a party for single friends in October 2021 after the COVID-19 lockdowns. Formally established in February 2023 with Romain Nibourel as a director, it runs singles parties and dinners in Paris, typically for people aged 30 to 40.

What changes? Werba, Le Cadre, and Nibourel will become investors in Dixner following the acquisition.

The signal: Dixner is betting that the loneliness it was built to counter extends to dating. By folding CrushParty into a dedicated singles brand, it positions in-person events as an alternative to the apps that dominate how people meet.

Read more: globaldatinginsights.com

Image credit: Generated with Gemini

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