Oatley family buys back Rosemount from Treasury Wine Estates
What's the deal? The Oatley family's A.G. Oatley Wines has agreed to buy Rosemount, Ingoldby and Secret Stone from Treasury Wine EstatesDealroom has a profile for this one. Try Dealroom → (TWE) for an undisclosed sum, returning Rosemount to its founding family. The deal includes the three brands and associated inventory, and is expected to complete on October 23, 2026.
Why now? TWE is cutting its portfolio from 76 brands to 30 priority global and regional labels. The sale follows TWE's earlier disposal of Seppelt, Rouge Homme and Tollana to local owners.
What's the endgame? Rosemount was founded by Bob Oatley in 1969, merged with Southcorp in 2001, and became part of TWE in 2011. Buying it back lets Sandy Oatley work on the brand with his daughter Nicky.
"We are thrilled to be able to bring Rosemount home to our family once again," Sandy Oatley said. "To have the opportunity to now work on the brand with my daughter Nicky is an extraordinary full circle moment."
In a separate transaction, A.G. Oatley Wines also acquired Murray Street Vineyards at Greenock in the Barossa Valley, including its winery, cellar door and 56-hectare vineyard holdings.
What changes for customers? TWE will retain royalty-free rights to sell Rosemount in Europe for up to three years, with no immediate change to ordering arrangements there. The three brands also include McLaren Vale's Ingoldby and New Zealand's Secret Stone.
Angus Lilley, TWE managing director for Australia, New Zealand and Europe, said the company has "sold five brands and a range of non-priority assets" since announcing its transformation agenda last year.
The signal: TWE is concentrating on its Power brands — Penfolds, DAOU and Matua — and regional heroes, shedding heritage labels to local owners as it refocuses. For the Oatleys, the deal marks a return to the Australian wine brand they spent decades building.
Read more: theshout.com.au
Image credit: Chuck Holland
