Hawke Media buys Minneapolis agency Rocket55 in its largest deal yet
What's the deal? Hawke MediaDealroom has a profile for this one. Try Dealroom → has acquired Rocket55Dealroom has a profile for this one. Try Dealroom →, one of Minneapolis' most established digital marketing agencies, in what it calls its largest acquisition to date. Terms were undisclosed. The deal pairs Rocket55's 18 years of Midwest expertise with Hawke Media's national infrastructure and full-service marketing capabilities.
Who's who? Founded in 2008, Rocket55 specialises in search engine optimisation, paid media, web development, RevOps, content, and digital strategy, most recently expanding into AI visibility. Hawke Media, founded in 2014 by Erik Huberman, has helped more than 6,000 brands grow, including Red BullDealroom has a profile for this one. Try Dealroom →, FunkoDealroom has a profile for this one. Try Dealroom →, and CrocsDealroom has a profile for this one. Try Dealroom →.
What's the endgame? The acquisition gives Hawke Media an immediate base in Minneapolis and access to the region's marketing talent. For clients, it combines Rocket55's digital work with Hawke Media's broader network of specialists and technology, letting growth-stage and mid-market companies tap expertise without building larger internal teams.
What they're saying: “This is the largest acquisition we've ever made, and that's a reflection of what Rocket55 has built,” said Huberman, Hawke Media's chief executive officer. Rocket55 founder Steven Ayres said he “deliberately sought out the right organization to acquire Rocket55,” citing Hawke Media's “vision, ambition and investments in innovation.”
The signal: Rocket55 is Hawke Media's 26th acquisition, joining deals including Normal BearDealroom has a profile for this one. Try Dealroom →, PRP GroupDealroom has a profile for this one. Try Dealroom →, SimplyBe.Dealroom has a profile for this one. Try Dealroom →, We Are Unicorns, and Blue Light Media. The pace underscores a roll-up strategy as the agency expands its capabilities and national footprint.
Read more: AP News
Image credit: Mac H (media601)
