Songbot raises $14.9M Series B to scale AI tennis training
What's the deal? SongbotDealroom has a profile for this one. Try Dealroom →, a Chinese AI sports hardware company, has raised US$13.8M (roughly $14.9 million) in a Series B round led by the Shanghai State Investment Pilot Fund. Yuanhe PuhuaDealroom has a profile for this one. Try Dealroom →, Pudong Venture CapitalDealroom has a profile for this one. Try Dealroom →, and long-term shareholder BlueRun VenturesDealroom has a profile for this one. Try Dealroom → also participated. The round ranks in the top half of comparable deals by size.
What's the endgame? Songbot builds serving robots powered by its own sports large model, aiming to give ordinary users professional-level training. It entered the market with table tennis, then reused the technology for tennis, covering serving, visual perception, motion analysis, and training decisions.
Where the money goes: Funds will back research into the sports large model, motion vision, and training decision-making, plus global expansion, overseas channels, and new products for more sports categories.
By the numbers: Songbot now has more than 300,000 global users, devices that have logged over two billion serves, and more than one million sets of ball-path data. Its PACE serving robot raised over $2.7 million on Kickstarter in October 2024.
Product push: In May 2026, Songbot launched Aura, an all-in-one AI coach robot that passed $1 million in crowdfunding within five hours and later topped $4 million. On September 28, it became the official serving robot partner of the Australian Open and a supplier to the Australian National Tennis Academy.
Why now? The company says it has moved from early product and category expansion to building a long-term technology platform, with core products and commercialisation paths verified.
The signal: Demand outpaces supply in tennis coaching — the International Tennis Federation counted 106 million global participants in 2024, with an active-player-to-coach ratio of 800:1 in the US. Songbot is betting that automated hardware can fill that gap at a lower cost than private lessons.
Read more: eu.36kr.com
Image credit: Robin Stott
