Cocofloss maker Cocolab lands VMG Series A, taps ex-L'Oréal exec as CEO
What's the deal? CocolabDealroom has a profile for this one. Try Dealroom →, the company behind cult-favourite CocoflossDealroom has a profile for this one. Try Dealroom →, has raised a Series A round led by VMG PartnersDealroom has a profile for this one. Try Dealroom → and named consumer veteran Gayle Tait as chief executive officer. The round and leadership change arrive as Cocolab pushes to grow beyond its devoted Cocofloss base into a broader oral care business.
Who's in charge now? Tait, a board director at E.l.f. BeautyDealroom has a profile for this one. Try Dealroom → and former managing director of L'Oréal's more than $400 million UK and Ireland business, takes over from co-founder Chrystle Cu. Cu, a dentist who launched the company with her sister Catherine in 2015, will focus on product development and dental professional relationships.
Round details: VMG is Cocolab's first institutional investor and sole participant in the Series A, a minority stake Cocolab declined to size. The company previously raised from friends and family, including $1.1 million through an investment vehicle in 2023.
Who's the investor? VMG Partners closed its sixth and largest consumer fund at $1 billion last year, targeting companies with $10 million-plus in revenue and writing cheques of $10 million to $200 million. Cocolab is its first oral care bet; past exits include K18Dealroom has a profile for this one. Try Dealroom →, Drunk ElephantDealroom has a profile for this one. Try Dealroom →, and The Honey Pot Co.Dealroom has a profile for this one. Try Dealroom →
The numbers: Cocolab landed on the 2026 Inc. 5000 list with three-year revenue growth of nearly 200%. Its direct-to-consumer range now spans floss, toothbrushes, nano-hydroxyapatite toothpaste, interdental brushes, and tongue cleaners, generally priced from $8 to $25.
What's the endgame? VMG's investment preceded a rollout to all Target stores this year, adding to distribution at CVS, Amazon, and Walmart online. More retail and a stronger TikTok Shop presence are next priorities.
Why now? "We've reached a real inflection point," Cu says. "We spent the last several years proving people want what we built. Now we're scaling it."
The signal: Oral care is drawing fresh consumer-fund attention, and Tait frames the ambition plainly: to build "one of the defining brands in oral wellness." Pairing institutional capital with an operator who has scaled L'Oréal and GoogleDealroom has a profile for this one. Try Dealroom → businesses signals a bet that a niche flossing favourite can reach millions.
Read more: beautyindependent.com
Image credit: Generated with Gemini
