Gudea raises $7M to predict which online narratives go viral
What's the deal? GudeaDealroom has a profile for this one. Try Dealroom → has raised $7 million in seed funding to help companies anticipate which online narratives will go viral and understand who is driving them, the startup told Crunchbase NewsDealroom has a profile for this one. Try Dealroom → exclusively.
What's the endgame? The startup analyses online conversations to flag emerging narratives before they spread. It also aims to identify who is behind them.
What could go wrong? In at least one case, Gudea's analysis found that a narrative was being manipulated, according to Georgia Paul, its director of client experience. Separating organic spread from coordinated activity is central to the product — and to its credibility.
The signal: The round sits in the 84th percentile for size, placing it above most comparable seed deals. That speaks to investor appetite for tools that track disinformation and brand risk as online narratives grow harder to monitor.
Read more: news.crunchbase.com
Image credit: luc legay
