Golf media startup Pro Shop raises $24M Series B led by Arthur Blank's office
What's the deal? Pro ShopDealroom has a profile for this one. Try Dealroom →, the golf media company founded by Joe Purzycki and Chad Mumm in 2023, has raised $24 million in a Series B round. Arthur Blank's family office led the round, joined by Causeway Partners and Ares CapitalDealroom has a profile for this one. Try Dealroom →, alongside returning investors PGA of America and Powerhouse CapitalDealroom has a profile for this one. Try Dealroom →.
Who's backing it? Blank is the owner of the Atlanta FalconsDealroom has a profile for this one. Try Dealroom → and co-founder of Home Depot. The round brings fresh institutional and sports-world capital to a company that raised $20 million in 2024, when it acquired the PGA TourDealroom has a profile for this one. Try Dealroom →'s digital brand SkratchDealroom has a profile for this one. Try Dealroom →.
What's the endgame? Pro Shop plans to expand franchises including Dan On Golf and The Vanity Index Podcast , grow its talent base, and invest in more programming. A priority is pushing into live events — both golf programming and real-world experiences for fans.
"We want to expand those franchises into, for lack of a better framing, IRL," said chief executive officer Purzycki, adding the company is hiring an events lead.
Why now? The company launched a studio last year, making Netflix's Happy Gilmore 2 its first co-production; it also produces Netflix's Full Swing . It has The Skins Game on Prime VideoDealroom has a profile for this one. Try Dealroom → on Black Friday and is exploring more live golf.
The signal: The round sits around the 74th percentile for deal size, reflecting investor appetite for golf as a cultural and commercial bet. "10 years ago trying to get any golf project made was impossible, you would get laughed out of the room," said co-founder Mumm. "Now there's this ravenous interest because golf has just become this part of pop culture."
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Image credit: Pro Shop Holdings
