Heights secures £6M lending facility from ALL Capital to fund growth
What's the deal? HeightsDealroom has a profile for this one. Try Dealroom →, a nutritional supplements brand owned by BraincareDealroom has a profile for this one. Try Dealroom →, has secured a £6 million asset-based lending facility from Surrey-based lender ALL Capital. The capital is designed to provide additional liquidity and flexibility, supporting investment in customer acquisition, product development, and future expansion.
What does the company do? Founded by Dan Murray-Serter and Joel Freeman, Heights develops premium nutritional supplements backed by scientific research and independent testing. Its product portfolio spans cognitive performance, gut health, sleep, hydration, and healthy ageing, sold direct to consumers.
What's the endgame? Braincare says the facility gives it room to keep investing in growth while maintaining its focus on science-led products.
"We have ambitious plans for Braincare and wanted a funding partner that understood both the strength of the business we have built and the opportunity ahead of us," said Joel Freeman of Braincare.
Who's backing it? ALL Capital, which focuses on mid-market and growing businesses across the UK, structured and provided the facility. Crowell & MoringDealroom has a profile for this one. Try Dealroom →, European Valuations, and Audit ID supported the lender; Addleshaw GoddardDealroom has a profile for this one. Try Dealroom → and Key Finance advised Heights.
"Braincare is an impressive business operating in a growing market, with a strong brand, highly engaged customer base and a clear commitment to product quality and scientific credibility," said Mike Bryon, director at ALL Capital.
The signal: The deal reflects a shift toward asset-based lending as a growth tool for direct-to-consumer brands seeking flexibility without diluting ownership. For a science-led supplements maker, debt headroom offers a route to scale customer acquisition while keeping founders in control.
Read more: insidermedia.com
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