Siigo buys Chile's Bsale, backs sales-software push with $100M Latam plan
What's the deal? SiigoDealroom has a profile for this one. Try Dealroom →, Latin America's leading accounting and administrative software provider for small and medium-sized enterprises (SMEs), has acquired Chilean cloud sales-software firm BsaleDealroom has a profile for this one. Try Dealroom → for an undisclosed sum. Founded in 2006 by siblings Gustavo and Elvira Montero, Bsale serves thousands of businesses across Chile, Mexico, and Peru, helping them manage sales in physical stores, e-commerce, and other channels.
What's the endgame? The deal adds sales software to Siigo's existing accounting, payroll, and administrative tools, giving entrepreneurs and accountants a single ecosystem. Backed by Silicon Valley fund Accel-KKRDealroom has a profile for this one. Try Dealroom →, Siigo operates in Colombia, Ecuador, Uruguay, Peru, Mexico, and Chile, with more than 4,500 staff and 1.3 million SME and accountant customers.
Why now? The acquisition deepens Siigo's bet on Chile. It entered the market in 2025 by buying local software firm KameDealroom has a profile for this one. Try Dealroom →, and says Bsale now cements its lead there and positions it as a regional reference in SME sales software.
By the numbers: Siigo plans to invest $100 million over the coming years to expand its software across Latin America. The funds will strengthen Bsale's operations, take its platform to new markets, and speed up development of AI tools that help merchants sell more and automate tasks. Siigo aims to double Bsale's size in the coming years.
"Joining Siigo is a strategic decision that will let us help entrepreneurs organise their businesses across Latam," said Elvira Montero, Bsale co-founder (translated from Spanish). "We found a partner that shares our passion for innovation."
David Ortiz, chief executive officer of Siigo Latam, called the deal "a milestone for Siigo," adding that it secures the company's sales-software lead in Chile and consolidates its regional position.
The signal: Siigo is consolidating Latin America's fragmented SME software market through serial acquisitions, folding point products into a single platform. With private-equity backing and a nine-figure commitment, the region's accounting-software leader is moving to own the broader back office for small businesses.
Read more: latamfintech.co
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