Parson's Nose owner buys troubled rival Farmison & Co
What's the deal? Planet Eat MediaDealroom has a profile for this one. Try Dealroom → has acquired Farmison & CoDealroom has a profile for this one. Try Dealroom →, the troubled Yorkshire-based online butcher, for an undisclosed sum. The buyer, which operates through Farm Traders LimitedDealroom has a profile for this one. Try Dealroom → and its Parson's NoseDealroom has a profile for this one. Try Dealroom → brand, will fold the two high-end online butchers into one business.
Who's who? Parson's Nose, founded in 2007, runs four London butcher shops — in Fulham, Belgravia, South Kensington, and Putney — plus a nationwide online delivery business. Farmison, founded in Yorkshire in 2011, became known for sourcing heritage-breed meat from British farmers and has been named Online Butcher of the Year.
Why now? The deal follows years of turbulence for Farmison. It entered administration in 2023 before a consortium led by former AsdaDealroom has a profile for this one. Try Dealroom → chief executive Andy Clarke rescued it.
What's the rationale? Farm Traders is owned by husband-and-wife directors Tony and Serena Hindhaugh, who say the two brands share founding principles around British meat and farmer relationships. "Operationally, Farmison fits seamlessly with our existing business," Tony Hindhaugh said.
What changes? Farmison will gain access to Parson's Nose's sourcing relationships, operational infrastructure, and nationwide fulfilment. "Our ambition is simple: we want to bring the Farmison back to Farmison," Hindhaugh said.
The signal: The acquisition forms part of Farm Traders' strategy to build a premium British butchery group — and shows how established online butchers are consolidating distressed rivals to scale. Parson's Nose claims average annual growth of 17% since 2020 through its online business.
Read more: foodmanufacture.co.uk
Image credit: DavideGorla
