CRMIT buys Australia's Brooke Global to push public-sector AI
What's the deal? CRMIT SolutionsDealroom has a profile for this one. Try Dealroom → has acquired Brooke GlobalDealroom has a profile for this one. Try Dealroom →, an Australian consultancy specialising in business process transformation, service redesign, and digital consulting for public sector and regulated organisations. Terms were not disclosed. Brooke Global's 40 strategy consultants will join CRMIT's global workforce.
What each company does: CRMIT, a global technology and Decision Intelligence company, has spent over two decades helping enterprises transform customer experiences through CRM, integration, and Decision Intelligence. Brooke Global brings governance-led advisory services for government agencies and regulated organisations.
What's the endgame? CRMIT wants to pair Brooke Global's consulting expertise with its own Salesforce implementation and Agentic AI capabilities. Both firms are committed to the Salesforce ecosystem, and the combined company aims to redesign business processes, modernise citizen services, and adopt AI responsibly.
Why now? Governments and regulated industries face mounting pressure to improve citizen experiences while managing compliance, cybersecurity, and regulatory demands. "The future of enterprise transformation will be defined not simply by how organisations adopt technology, but by how effectively they redesign services," said Vinod Reddy, CRMIT's founder and chief executive officer.
What changes for customers? Existing Brooke Global engagements will continue without interruption. Customers of both firms gain expanded consulting, stronger Salesforce and AI capabilities, and greater delivery scale across Australia and internationally.
The signal: The deal reflects a broader push by technology consultancies to bundle AI capabilities with deep industry expertise. For CRMIT, it is a bid to become a leading transformation partner across Australia and New Zealand as public-sector clients weigh how to modernise with AI while keeping governance and trust intact.
Read more: prlog.org
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