ACCO Brands closes acquisition of PC accessories maker Trust
What's the deal? ACCO Brands (NYSE: ACCO) has completed its acquisition of TrustDealroom has a profile for this one. Try Dealroom →, a maker of PC accessories and peripherals. The deal value was undisclosed.
What does each company do? ACCO Brands sells branded office and learning products and technology accessories, with a portfolio that includes KensingtonDealroom has a profile for this one. Try Dealroom →, Leitz, MeadDealroom has a profile for this one. Try Dealroom →, and PowerADealroom has a profile for this one. Try Dealroom →. Trust designs and markets PC accessories, gaming, smart home, and mobile peripherals.
What's the endgame? Trust sells through retailers, e-commerce platforms, and B2B channels across Europe and Latin America. The acquisition extends ACCO's reach in consumer technology accessories and in those two regions.
The signal: The deal fits ACCO's push into technology accessories alongside its legacy office brands, adding a peripherals line with an established European and Latin American footprint. ACCO shares rose 1,61% to €3,78 on the TradegateDealroom has a profile for this one. Try Dealroom → exchange around the announcement.
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Image credit: Håkan Dahlström