Multilocal lands £4M debt facility from OAREX to fund expansion
What's the deal? Multilocal, a London-based programmatic advertising company, has secured a £4 million ($5.3 million) debt facility from OAREX. The non-dilutive financing will fund international expansion, product development, and potential acquisitions.
What does the company do? Multilocal helps brands, agencies, and publishers access programmatic inventory across international markets. Its proprietary engine, cureon, combines automation, data, and human input to curate media buys.
How the deal works: The "ADVANCE" facility uses Multilocal's receivables as collateral, structuring repayment around revenue. That lets the company raise capital without giving up equity or control.
Why it matters: Revenue-based financing is a growing alternative for digital media firms seeking to scale without diluting ownership. OAREX, which cites more than $5 billion in media payments insights, specialises in this corner of the market.
What they said: "This facility is about providing James, Robin and the team with flexible capital to execute on that opportunity," said Matt Byrne, chief revenue officer at OAREX, adding that he believes Multilocal "can be a category leader in the coming years."
James Leaver, co-founder and chief executive officer of Multilocal, said OAREX "understands both our ambitions and the digital advertising ecosystem we operate in," giving the company "additional flexibility to accelerate our plans."
The signal: For growing adtech firms, debt tied to revenue is becoming a favoured path to fund expansion and M&A — a way to chase market share while keeping equity intact.
Read more: presswire.com
Image credit: Generated with Gemini
