enso raises $15M Series A for AI 'growth hacking' agents

What's the deal? Israeli startup enso has raised $15 million in a Series A round led by MoreTech VenturesDealroom has a profile for this one. Try Dealroom →, with participation from existing investor NFX, Phenomen VCDealroom has a profile for this one. Try Dealroom →, and Gil HirschDealroom has a profile for this one. Try Dealroom →. The round brings total funding to $23 million.

What does enso do? Founded in 2024, the company builds AI agent systems for marketing and sales. Its agents analyse how platforms rank, recommend, and cite content, run small-scale experiments, and turn the effective ones into repeatable growth mechanisms.

Why now? Consumers and businesses increasingly research products through tools such as ChatGPTDealroom has a profile for this one. Try Dealroom →, ClaudeDealroom has a profile for this one. Try Dealroom →, Perplexity, and Google AI Overviews alongside traditional search and social. That shifts the ground under marketers, as algorithms and user behaviour change faster than strategies can be built.

What's the endgame? enso calls its approach "Agentic Growth Hacking," a term coined by chief executive officer Mickey Haslavsky, who previously co-founded RapidAPI. The new capital will expand those operations.

How it works: For each customer, enso embeds an engineer and a marketer who build agents around existing workflows and measure performance against a baseline. The systems run across search visibility, sales outreach, communities, newsletters, and social media, while humans set strategy and keep sensitive actions under their control.

The company works with enterprises and startups including Papaya Global, MyHeritage, Natural Intelligence, and Winn AI. It employs 26 people, most based in Israel.

"Marketing teams can spend months building a strategy around channels that change before they see results," Haslavsky said. "AI agents make it possible to monitor multiple platforms continuously, test where opportunities are emerging and act while those opportunities still matter."

The signal: At $15 million, enso's round sits in the top 10% of all-time Series A rounds for marketing startups in Israel. It reflects rising investor appetite for AI agents that help brands stay visible as discovery moves from search engines to answer engines.

Read more: calcalistech.com