Tennis star Sabalenka joins Meghan Markle in $4M round for AI fashion app OneOff
What's the deal? OneOffDealroom has a profile for this one. Try Dealroom →, an AI-powered fashion discovery platform, has raised $4 million in an angel round backed by tennis world No. 2 Aryna SabalenkaDealroom has a profile for this one. Try Dealroom → and the Duchess of Sussex, Meghan MarkleDealroom has a profile for this one. Try Dealroom →. The round brings together an unusually broad cast of celebrity and industry investors.
Who's involved? Backers include the Hermès Family Office, Quiet Capital founder Lee Linden, Patron FundDealroom has a profile for this one. Try Dealroom →, UTADealroom has a profile for this one. Try Dealroom → chairman Jeremy ZimmerDealroom has a profile for this one. Try Dealroom →, and WMEDealroom has a profile for this one. Try Dealroom →'s Brad Slater. Actors Rob LoweDealroom has a profile for this one. Try Dealroom → and Claire Holt, musician Quavo, and influencers Brooks Nader, Olivia Ponton, and Shay MitchellDealroom has a profile for this one. Try Dealroom → also took part.
What does OneOff do? Founded by Bobby Maylack and Emir Talu, the app lets users track and shop the exact outfits worn by athletes and celebrities. It uses real-time AI to identify clothing from on-camera appearances, then matches items to retail links from partners including Ssense, Net-a-Porter, Revolve, and BloomingdaleDealroom has a profile for this one. Try Dealroom →'s.
Why these investors? The founders say backers double as users. "This model works because our investors are using the platform, so the incentives align completely," they said, adding that the arrangement "signals authenticity to users."
What they're saying: "Tennis and fashion are both really important to me," Sabalenka told WWD . "I get a lot of inspiration from what I see online, but actually finding the pieces isn't always that easy. That's what I like about OneOff — it makes everything feel much more simple and natural."
The signal: At $4 million, the round sits in the top 5% of all-time angel rounds for US fashion startups. The mix of celebrity profile and e-commerce distribution reflects a growing bet that influence, not just technology, drives how people discover and buy clothes.
Read more: timesofindia.indiatimes.com
Image credit: OneOff
