Branding Technology completes acquisition of ECスーパー platform menu magazine

What's the deal? Branding TechnologyDealroom has a profile for this one. Try Dealroom → (TSE: 7067) has completed the acquisition of menu magazineDealroom has a profile for this one. Try Dealroom →, making the Tokyo-based company a subsidiary as of September 24, 2026. Terms were not disclosed.

What each side brings: Branding Technology supports branding, digital marketing, and DX for small and mid-sized firms, with a focus on real estate and dental practices. Menu magazine runs URIBACODealroom has a profile for this one. Try Dealroom →, an e-commerce platform for supermarkets that handles product, inventory, and membership management, payments, and email newsletters.

What's the endgame? The acquirer plans to pair URIBACO with its own digital marketing services to help regional and mid-sized supermarkets sell online and promote their stores and products. Menu magazine's management and technical staff will join the group, which Branding Technology says will strengthen its overall DX capabilities.

Why now? The government plans to cut the consumption tax on food and drink to 1% for two years starting April 1, 2027. Branding Technology expects that shift to make promotions and online sales more important for supermarkets.

The signal: The deal reflects a push to bring digital marketing expertise together with e-commerce infrastructure, positioning Branding Technology as a one-stop partner for regional grocers facing growing pressure to sell and promote online.

Read more: prtimes.jp