Xá de Cana lands $190K from Carol Paiffer on Shark Tank Brasil
What's the deal? Xá de Cana, a Brazilian ready-to-drink startup, raised US$255.8K from investor Carol PaifferDealroom has a profile for this one. Try Dealroom → on Shark Tank BrasilDealroom has a profile for this one. Try Dealroom → in exchange for a 50% stake. The company sells a canned caipirinha made with just three ingredients: cachaça, sugarcane juice, and lime.
The backstory: Founder Sthella Lima started selling drinks from a bicycle in Vila Velha, Espírito Santo, in 2021. The current product — a sub-8% ABV drink at an accessible price — hit the market in 2023, and production has since grown tenfold year on year.
Why now? Paiffer, founder of DinastiaDealroom has a profile for this one. Try Dealroom →, said the traction sealed the deal. "Sthella wasn't presenting me just a good idea, but a business that had already proven its ability to sell, grow, and win market share," she said (translated from Portuguese).
What's the endgame? Xá de Cana is already in more than 1,000 points of sale and is expanding in São Paulo, Florianópolis, and Vitória. It runs entirely through specialised partners under confidentiality agreements, avoiding the fixed costs of its own factory.
The new capital will fund wider distribution and a non-alcoholic version of the drink, aimed at consumers seeking inclusive options.
The signal: Brazil's ready-to-drink market is running hot, driven by demand for convenience and authenticity. A canned caipirinha with a clean ingredient list and a stack of awards — including first place at the RTD Cup 2025 and Best of Show at the Brasil Beer Cup 2024 — is exactly the kind of identity-led product finding room to scale.
Read more: exame.com
Image credit: Generated with Gemini
