Bluepass Capital backs Japanese BPO firm Marugoto for growth push

What's the deal? Bluepass Capital has made a growth equity investment in MarugotoDealroom has a profile for this one. Try Dealroom →, a Japanese business process outsourcing (BPO) company, through a special purpose vehicle backed by one of its funds. The Tokyo-based private equity firm led the deal, announced in September 2026.

What does Marugoto do? Founded in October 2015 and based in Sapporo, Hokkaido, Marugoto built its business around "Marugoto Jinji," a recruitment process outsourcing service. It has since expanded into accounting and labour outsourcing, staffing, and marketing services.

Why now? Many Japanese firms face hiring shortages and a lack of staff for back-office functions. Bluepass pointed to that demand, plus Marugoto's fully remote operating model, as reasons behind the investment.

What's the endgame? Bluepass says it will work with management to strengthen marketing and sales, apply DX and AI to improve efficiency, and expand into adjacent business areas. The firm aims to support Marugoto's medium- to long-term growth and lift its corporate value.

The signal: The deal reflects private equity's growing interest in Japanese outsourcing providers, betting that persistent labour shortages will keep demand for recruitment and back-office support high.

Read more: prtimes.jp

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