Solea raises $10M to automate the back office for pest control firms
What's the deal? SoleaDealroom has a profile for this one. Try Dealroom → has raised $10 million in a seed round to build software that handles the office work for pest control companies. Fifth Wall, Uncork Capital, HOF CapitalDealroom has a profile for this one. Try Dealroom →, 1984 VenturesDealroom has a profile for this one. Try Dealroom →, and Allison PickensDealroom has a profile for this one. Try Dealroom → backed the round, which brings total capital raised to $10 million.
What does it do? Solea markets itself as all-in-one pest control software that answers calls, books jobs, routes technicians, and chases payment. Its AI voice agent handles calls 24/7 to book, reschedule, and cancel visits, while an auto-scheduling tool builds routes overnight around drive time.
Why now? Pest control is a route business, where growth means more calls, visits, and invoices — work that usually lands on office staff. Chief executive officer Christopher Brodowski says the company built the product "so the software does that work instead."
What's the traction? Companies are switching to Solea from incumbents ServSuiteDealroom has a profile for this one. Try Dealroom →, PestPacDealroom has a profile for this one. Try Dealroom →, and FieldRoutesDealroom has a profile for this one. Try Dealroom →. Pest Tech HawaiiDealroom has a profile for this one. Try Dealroom → moved from ServSuite and "nearly doubled stops per route with the same crew," while Able Pest ManagementDealroom has a profile for this one. Try Dealroom → switched from FieldRoutes.
What's the money for? Solea plans to use the round to hire, aiming to onboard more customers and get each one running faster.
The signal: At $10 million, Solea's seed sits in roughly the top 5% of US enterprise software seed rounds by size, based on a sample of 12,098 deals. That reflects investor appetite for vertical software that automates back-office labour in fragmented, unglamorous industries.
Read more: solea.ai
Image credit: solea.ai
