F2 Strategy buys Callaway to deepen its engineering bench
What's the deal? F2 StrategyDealroom has a profile for this one. Try Dealroom →, a Chicago-based consulting firm for the wealth and asset management industry, has acquired Callaway Cloud ConsultingDealroom has a profile for this one. Try Dealroom →, a Jackson, Wyoming technology consultancy. Terms were not disclosed. Callaway, founded in 2010, has 13 employees and serves fintech, healthcare, and media clients.
What's the endgame? The deal adds technology implementation and engineering muscle to F2's mix of strategy, operations, and technology services. Callaway builds on platforms including Salesforce, AzureDealroom has a profile for this one. Try Dealroom →, AWSDealroom has a profile for this one. Try Dealroom →, and AI.
What's changing? Callaway CEO Brandon Gage will join F2 as a managing director, and his team will move to the F2 Strategy brand in early 2027.
"Our clients increasingly need a partner that can not only help them determine where their technology needs to go, but also provide the technical expertise to build, integrate, and optimize it," said F2 chief executive officer Ryan Beach.
Why now? The purchase follows F2's July acquisition of Intelligo PartnersDealroom has a profile for this one. Try Dealroom →, a Toronto-based wealth and asset management consultancy. F2, founded in 2016, became a portfolio company of Renovus Capital PartnersDealroom has a profile for this one. Try Dealroom → in 2023 and now lists more than 200 employees on LinkedIn.
The signal: F2 is stitching engineering talent onto its advisory business, betting that wealth and asset managers want one partner to both plan and build their technology.
Read more: consulting.us
Image credit: jurvetson
