India's Dabur wins court nod to absorb Ayurvedic hair care brand Sesa Care

What's the deal? India's National Company Law Tribunal (NCLT) has sanctioned the merger of Sesa Care into Dabur IndiaDealroom has a profile for this one. Try Dealroom →, clearing a key regulatory hurdle for the consumer goods giant to fully absorb the premium Ayurvedic hair care brand. The New Delhi bench pronounced the order on September 24, 2026. The deal value was undisclosed.

Why now? The approval finalises a transaction first announced in October 2024, when Dabur acquired 51% of Sesa Care's cumulative redeemable preference shares (CRPS) from existing shareholder True North. The appointed date for the scheme is April 1, 2026, with the merger effective once remaining statutory filings are complete.

What's the endgame? Sesa Care is a leading brand in India's Ayurvedic hair care market, and the integration strengthens Dabur's presence in that category. Executive Director Abhinav Dhall said the company plans to use its distribution network, category expertise, and international market access to expand Sesa Care's reach and unlock "revenue and cost synergies."

Global chief executive officer Mohit Malhotra called the NCLT approval "an important milestone" in the company's journey with Sesa Care, pointing to potential to build the brand into a larger entity.

The scheme had already won backing from Dabur's equity shareholders and unsecured creditors at meetings held on May 2, 2026.

The signal: The full absorption reflects continued consolidation in India's premium Ayurvedic segment, where Dabur will now compete more directly against rivals such as HimalayaDealroom has a profile for this one. Try Dealroom → and BiotiqueDealroom has a profile for this one. Try Dealroom →. By folding a standalone brand into its portfolio, Dabur is betting scale and distribution can turn a niche name into a national and international growth engine.

Image credit: Generated with Gemini