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True North
Fintech · San Francisco, United States · Founded 2015
TrueNorth is one of the most successful fintech software development companies in the world having built three fintech unicorns from scratch--Lending Club, Upgrade and Dianrong MoreLess
TrueNorth is a software development company specializing in the financial technology (fintech) sector. Founded by pioneers in the fintech industry, TrueNorth offers a range of services including consulting, customization, and digital transformation. The company primarily serves clients in the financial services, healthcare, and education sectors. TrueNorth aims to replace outdated IT systems with comprehensive digital solutions, providing businesses with a competitive edge.
TrueNorth operates in the software development market, focusing on creating and implementing digital products and solutions that transform businesses. The company’s business model revolves around offering professional services through its "TrueSolution" package. This package includes consulting with industry leaders, building enterprises from scratch, adding new strategic products, integrating fintech partners, and replacing legacy IT systems with modern digital solutions.
The company makes money by charging for its professional services, which include software development, consulting, and digital transformation projects. TrueNorth’s team of expert engineers is proficient in the latest fintech applications, ensuring seamless integration into clients' digital solutions. The company’s unique "Team Captain" structure ensures that projects are managed efficiently and effectively, adhering to a proven process.
TrueNorth’s leadership team includes notable figures such as Alex Gonikman (CEO/CTO), Rodolfo Justoni (VP of Engineering), Annette Ring (CMO), and Bladimir Estevez (VP of Sales). The company also benefits from the expertise of advisors like Soul Htite, co-founder of LendingClub, and Jason Jones, CCO of Centrifuge.
In summary, TrueNorth is a fintech-focused software development company that helps businesses in financial services, healthcare, and education sectors to digitally transform and gain a competitive advantage.
Keywords: fintech, software development, digital transformation, consulting, customization, financial services, healthcare, education, legacy IT, expert engineers.
Talent graph
True North's talent
Source: Dealroom Talent Intelligence.
Investors
1 investor on True North's cap table
Sourced from Dealroom's funding history.

Global footprint
Where True North has talent and traffic
team presence
across markets
Market sentiment
What the market is saying about True North
An AI-synthesized read of the highest-engagement posts about True North on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
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