OWOW Venture Studio raises €2.65M to build B2B startups for legacy industries
What's the deal? Eindhoven-based OWOW Venture StudioDealroom has a profile for this one. Try Dealroom → has raised €2.65 million from eight family offices and angel investors to build and back early-stage B2B startups. The fund targets manufacturing, original equipment manufacturers (OEMs), and construction, with an emphasis on software and AI.
The details: OWOW will deploy the capital over the coming years, writing cheques of €100,000 to €250,000 per startup depending on stage and commercial potential. It plans to add at least three ventures a year for the next three years.
What's the endgame? The studio backs both ideas built in-house and existing startups from external founders. Alongside capital, it offers AI specialists, software developers, designers, and access to its client base.
Why now? Formally launched in late 2025, OWOW initially targeted €2 million before raising the round to €2.65 million on investor interest. It has already made two investments: Eindhoven-based SynthgenDealroom has a profile for this one. Try Dealroom →, which generates synthetic data for training AI models, and Caddy ClubhouseDealroom has a profile for this one. Try Dealroom →, a British platform connecting golfers with caddies.
The studio sees openings in industries where processes still rely on outdated or fragmented digital systems. "We only invest in the industries we have worked in ourselves for almost fifteen years. We know the customers there, and they know us," said Robin Dohmen, founder and co-chief executive officer.
OWOW's core team includes Kees van Nunen as head of ventures, Vincent van Deursen as head of product, and founder Pieter-Jan Pieters. An advisory board draws on the venture capital sector.
The signal: OWOW's bet reflects growing investor appetite for applying AI and software to traditional, under-digitised sectors — betting that legacy industries, not consumer apps, hold the next wave of B2B value.
Read more: Tech.eu
Image credit: EU-Ukraine cooperation
