Gaming1 buys Carousel to deepen its Belgian digital push
What's the deal? Belgian omnichannel operator Gaming1Dealroom has a profile for this one. Try Dealroom → has acquired 100% of the shares in Pac-Man NVDealroom has a profile for this one. Try Dealroom →, the entity behind its long-term partner Carousel Group. The deal, announced on September 23, includes Carousel's digital assets, licence, and its gaming hall in Harelbeke. Terms were undisclosed.
What's the endgame? Gaming1 said it is integrating Carousel's activities with immediate effect. The transaction does not involve the transfer of any employees. According to CasinoNieuws, the deal was agreed with the owners of Belgian online B2C operator 711 GroupDealroom has a profile for this one. Try Dealroom →.
Why now? The move follows Gaming1's launch of its online-only brand Casino1Dealroom has a profile for this one. Try Dealroom → in summer 2025, and its December 2025 purchase of the remaining 50% of Circus.nlDealroom has a profile for this one. Try Dealroom → from Dutch operator Gran CasinoDealroom has a profile for this one. Try Dealroom → — a similar deal built on online assets and an existing relationship.
Under Belgian law, B2C iGaming businesses need physical land-based premises to hold an online licence, which explains the inclusion of the Harelbeke gaming hall.
Zoom in: Sylvain Boniver, Gaming1's co-founder and chief operating officer, said the acquisition will "further strengthen our digital presence in Belgium." He added it supports the company's ambition to "provide a safe, responsible and distinctive offering in the regulated Belgian market."
The backdrop: Gaming1 is currently 55%-owned by private equity firm CVCDealroom has a profile for this one. Try Dealroom →, with its founding families holding the rest. Chief executive Emmanuel Mewissen told Belgian newspaper L'Echo earlier this year that "in an ideal world, the founding families would like to become majority shareholders again."
The signal: Gaming1 is consolidating its home market through repeated bolt-on deals with existing partners, buying up licences, physical venues, and digital brands. Each acquisition tightens its grip on Belgium's regulated iGaming sector as it builds scale ahead of any shift in its ownership structure.
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