MVC Group buys Tailfin, adds €10M bikepacking brand to cycling portfolio
What's the deal? MVC GroupDealroom has a profile for this one. Try Dealroom →, an Italian maker of technical apparel for cycling and outdoor sports, has acquired TailfinDealroom has a profile for this one. Try Dealroom →, a Bristol-based specialist in premium bikepacking bags, racks, and accessories. The deal value was undisclosed. Tailfin's founder and management team will continue to lead the company while keeping a minority stake.
What each company does: Founded in 2017 by mechanical engineer Nick Broadbent, Tailfin makes premium bikepacking gear built on more than 20 granted and pending patents. MVC Group owns cycling apparel brands CastelliDealroom has a profile for this one. Try Dealroom → and Sportful, triathlon brand Zoot, and outdoor brand Karpos.
The numbers: Tailfin reached almost €10 million in revenues in 2025, growing at an average annual rate of roughly that figure over five years. More than half of its revenues came from the US, UK, and Germany.
What's the endgame? MVC Group operates in 75 countries through 10 subsidiaries and plans to use that reach to expand Tailfin internationally. It also gains Tailfin's technology and intellectual property, which it says could feed product development across cycling, triathlon, and outdoor sports.
Why now? The deal advances MVC Group's three-year industrial plan, which targeted €150 million in revenues by 2028. With the enlarged group, MVC Group expects to revise those targets upwards while keeping a solid financial structure.
What they're saying: "The most valuable acquisitions are those that strengthen an organisation's capabilities," said Emilio Foà, chief executive officer of MVC Group. Broadbent said joining the group would let Tailfin "accelerate this journey further, leveraging the Group's industrial strength and international presence, while preserving the identity, autonomy and innovation culture" behind the brand.
The signal: As bikepacking and adventure cycling grow, established apparel groups are buying specialist gear makers to broaden their offering and absorb their engineering. MVC Group's move signals consolidation around brands that pair design with patented technology.
Image credit: Tailfin
