Northern Pasta lands £50,000 from two Dragons
What's the deal? Northern Pasta CompanyDealroom has a profile for this one. Try Dealroom →, a Cumbria-based food maker, has raised £50,000 (about $66,399) in an early VC round from Dragons' Den investors Peter JonesDealroom has a profile for this one. Try Dealroom → and Deborah MeadenDealroom has a profile for this one. Try Dealroom →. The pair backed the company for 10% equity after its pitch on the BBCDealroom has a profile for this one. Try Dealroom → show, valuing it at $500,000.
Why now? The deal followed a sustainability-focused pitch on the programme, which pairs founders with high-profile investors on national television.
What's the endgame? The company, based in Barrow-in-Furness, secured two investors rather than one — adding Jones's and Meaden's backing and networks alongside the capital.
The signal: Small consumer brands still use Dragons' Den as a launchpad, trading modest equity stakes for cash and the visibility that comes with a televised endorsement.
Read more: ground.news
Image credit: DC Central Kitchen
