OpenAI builds to catch Grok Bot — and mulls a Muse-style personal assistant

What's going on The Information reports that OpenAI is developing features to compete more directly with xAIDealroom has a profile for this one. Try Dealroom →’s Grok Bot — always-on AI “teammates” in SuperGrok from $30/mo, with app access to Gmail, Calendar, Notion, Figma and similar tools, plus watch-and-learn behaviour and approval gates — and has discussed a personal-assistant response to Meta’s Muse, according to people familiar with the matter.

Inference / caveats The Muse response and competitive feature roadmap are attributed to unnamed people familiar — not an OpenAI product announcement. Instinct’s ~$10B raise is a fundraising signal already tracked separately on Dealroom, not a shipped product comparison.

Why it matters The personal-agent race is no longer “who has the best chat model” — it is who owns the always-on teammate that sits in your tools. OpenAI still owns distribution; xAI/Meta own the sticky product story. That gap is now an explicit catch-up brief.

Source The Information — OpenAI Develops Features to Counter Grok Bot, Mulls Response to Meta’s Muse.