MSP Process buys Triggr to automate the work MSPs do by hand

What's the deal? New Orleans-based MSP ProcessDealroom has a profile for this one. Try Dealroom → has acquired TriggrDealroom has a profile for this one. Try Dealroom → and its security-awareness product PhishrDealroom has a profile for this one. Try Dealroom → for an undisclosed sum. The deal brings Triggr's automation tools into MSP Process's communication, identity verification, and workflow platform. About five employees moved over.

What's the endgame? MSP Process wants to take entire service requests off a technician's plate. It could already capture inputs — a portal ticket, a Teams ticket, an AI voice chat — and hand strong outputs to technicians, but had no way to do the actual work autonomously.

"Where we lacked was the middle component," founder and chief executive officer Patrick Leonard told CRN. Triggr fills that gap, letting managed service providers (MSPs) move a ticket from intake to resolution without a technician executing each step.

How it works: Instead of a technician opening several systems to buy a license, create an account, and set permissions, an automated workflow runs those steps. MSPs can add approval gates for a technician to review before actions happen. "The process can run autonomously from end to end," Leonard said.

Why it matters: The clearest wins are repetitive tasks like employee on-boarding and off-boarding. One Triggr customer ran new-user on-boarding 14 times a week, each taking 30 minutes.

"That quickly buys back a lot of time for the MSP," said chief operating officer Greg Celmainis, adding that MSP Process wants to cut the number of separate vendors clients must manage.

"Triggr was created to remove the repetitive work that prevents MSP teams from focusing on higher-value problems," said Harvey Copplestone, founder of Triggr and Phishr. "Joining MSP Process gives the technology a larger platform, an established MSP customer base and the resources needed to accelerate what we started."

The signal: The deal reflects a broader push to consolidate the tools MSPs juggle and to fold automation deeper into daily operations. Leonard frames the payoff in business terms: automated tasks free up time to win more work and lift EBITDA as an MSP grows.

Read more: crn.com

Image credit: Semtrio