Protein Pantry raises ~$940K seed to build its own factory
What's the deal? Protein PantryDealroom has a profile for this one. Try Dealroom →, a Delhi-based high-protein frozen food brand, has raised US$1.22M in a seed round led by Sharrp VenturesDealroom has a profile for this one. Try Dealroom →. PeerchequeDealroom has a profile for this one. Try Dealroom →, Consumer Collective by AtriumDealroom has a profile for this one. Try Dealroom →, Indian Silicon Valley CapitalDealroom has a profile for this one. Try Dealroom →, and Signal VenturesDealroom has a profile for this one. Try Dealroom → joined, alongside angels including Varun AlaghDealroom has a profile for this one. Try Dealroom →, Rishubh SatiyaDealroom has a profile for this one. Try Dealroom →, Avnish AnandDealroom has a profile for this one. Try Dealroom →, Arush Chopra, and Saurabh MunjalDealroom has a profile for this one. Try Dealroom →.
What's the endgame? The company builds clean-label, ready-to-cook products — soya chaap, kebabs, cutlets, and falafels — baked rather than fried, with no refined flour, preservatives, or palm oil. Its range is formulated to a 1:10 protein-to-calorie ratio and made entirely in-house.
Where the money goes: Most of the capital will fund setting up and scaling a manufacturing unit, with continued spend on R&D and supply chain.
Why now? Co-founded in November last year by Disha Bhattacharya and Prashanth Bhushan, Protein Pantry says it has served over 30,000 households. It sells direct-to-consumer across Delhi, Mumbai, Bengaluru, and Jaipur, and on quick commerce platforms including Blinkit, FirstClub, and Flipkart MinutesDealroom has a profile for this one. Try Dealroom →.
The brand plans to enter Pune, Kolkata, Lucknow, Chandigarh, Ludhiana, and Chennai on quick commerce by year-end, targeting availability across major Indian cities over the next 12 to 24 months.
The signal: Protein Pantry is chasing a gap in a market built largely around supplements and snacks, and investors are following. Athena ProteinDealroom has a profile for this one. Try Dealroom → raised a pre-seed round from Campus FundDealroom has a profile for this one. Try Dealroom → in September, and The Whole Truth pulled in about $51 million in a Series D in February — a sign that clean-label, high-protein food is drawing steady capital in India.
Read more: m.dailyhunt.in
Image credit: U.S. Department of Agriculture
