Bollywood actress Nikita Dutta makes first consumer bet on lab-grown diamond brand Zinara
What's the deal? Actress Nikita Dutta has joined lab-grown diamond jewellery brand ZinaraDealroom has a profile for this one. Try Dealroom → as a strategic angel investor, the company announced in September 2026. It marks Dutta's first investment in the consumer brand space.
What does the company do? Zinara sells lab-grown diamond jewellery, pitching certified, conflict-free stones that match the physical, chemical, and optical properties of mined diamonds. The brand positions design and accessibility as its core appeal for younger buyers.
Why now? Zinara says revenue grew over its past two quarters, and it wants to scale ahead of the festive season. Chief executive officer and co-founder Harshit Abrol, an IIT Delhi alumnus, called Dutta's arrival "an important step in that journey."
What's the endgame? Abrol said Dutta's read on how "the new-age diamond jewellery consumer thinks, discovers and connects with brands" would help "unlock the next phase of our growth." Dutta, who has appeared in films including Kabir Singh and The Big Bull and endorses brands such as AdidasDealroom has a profile for this one. Try Dealroom →, brings commercial reach to the partnership.
The signal: Lab-grown diamonds are moving from novelty to mainstream jewellery, and a celebrity taking equity — not just an endorsement fee — shows conviction that the category has staying power with a new generation of buyers.
Read more: republicworld.com
Image credit: Generated with Gemini
