Jennifer Garner's stake hits $64M as Once Upon a Farm'US$102.7M IPO values it at $724M
What's the deal? Once Upon a Farm, the children's food company co-founded by actress Jennifer Garner, went public on the New York Stock ExchangeDealroom has a profile for this one. Try Dealroom → on February 9, 2026, at $18 a share. The offering valued the company at about $724 million. It reported roughly $139.3 million in net proceeds after underwriting discounts, commissions, and offering expenses.
Who owns what? Cassandra Curtis and Ari Raz founded the company in 2015; Garner and John Foraker joined as co-founders in 2017. Garner remains a director and, per SEC filings, holds 3,057,280 shares — about 7.1% of the company.
What's the payoff? Forbes reported Garner's stake was worth about $64 million at the end of the first trading day. Nearly a decade after she joined, that marked a notable return on her involvement. Trading under the ticker OFRM, the value of her shares moves with the stock.
How the deal was structured The company issued 7,631,537 new shares, while existing stockholders sold 3,365,672 shares. Underwriters were granted the right to buy an additional 1,649,581 shares.
What could go wrong? By August 2026, Forbes reported Garner remained the largest shareholder with a 7% stake — but its value had slipped to around $55 million as the stock moved. Her holding, like any public equity, tracks market swings rather than a fixed figure.
The signal: Once Upon a Farm's listing tests investor appetite for celebrity-backed consumer brands built over years rather than quick exits. Garner's near-decade tenure as an active director sets it apart from arrangements where a famous name lends little beyond marketing.
Image credit: Generated with Gemini
