Cerebelly buys Fresh Bellies in first acquisition, builds kids nutrition platform

What's the deal? Children's meal and snack maker CerebellyDealroom has a profile for this one. Try Dealroom → has acquired freeze-dried kids snack brand Fresh BelliesDealroom has a profile for this one. Try Dealroom →, its first acquisition. Terms were not disclosed.

What's the endgame? Both businesses will keep operating as "sibling brands" with independent identities and portfolios. They will share back-end resources and operational support, according to Cerebelly chief executive officer Jodie Wing and Fresh Bellies founder and chief executive officer Saskia Sorrosa.

The signal: The deal points to consolidation in kids nutrition, as brands assemble multi-label platforms to pool operations and widen shelf presence across children's meals and snacks.

Read more: nosh.com

Image credit: Generated with Gemini