Cyces buys AI research platform Looppanel to build "agentic UX research
What's the deal? CycesDealroom has a profile for this one. Try Dealroom →, an AI-first product studio with operations in the US and India, has acquired LooppanelDealroom has a profile for this one. Try Dealroom →, an AI-powered qualitative research platform used by UX and product teams globally. The companies announced the deal in September; terms were undisclosed.
What each side does: Looppanel offers multilingual transcription, AI-assisted analysis, thematic tagging, search, and collaboration tools that help teams analyze user research. Cyces builds software products for enterprises across the US, India, the Middle East, and Australia in sectors including finance, healthcare, and energy.
Why now? Cyces has been a Looppanel customer since 2022. "We've used Looppanel for the last four years, so we know the value it brings," said founder Senthil Ramasamy. "We see user research as the layer that decides whether a product succeeds or not."
What's the endgame? Cyces plans to accelerate product development, expand Looppanel's AI capabilities, and reach more teams worldwide. "Our roadmap is moving towards agentic UX research," said Kalidass Rajasekar, Cyces's head of product.
What changes for customers? Looppanel will continue serving existing customers without interruption while growing its feature set, the companies said.
Looppanel co-founder and CEO Kritika Oberoi framed the acquisition as a continuation of the startup's mission. "We founded Looppanel out of a simple belief: the best products are built when we listen to customers," she said. The company presented at TechCrunch DisruptDealroom has a profile for this one. Try Dealroom → and was part of Sequoia Capital's Spark cohort for early-stage startups.
The signal: As Ramasamy noted, AI has made software "much easier to build," pushing differentiation toward how well teams understand users. The deal reflects a bet that user research — increasingly automated by AI agents — becomes the decisive layer as building itself gets cheaper.
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