Evatto raises $1 million pre-Seed to automate event admin
What's the deal? Sydney startup EvattoDealroom has a profile for this one. Try Dealroom → has raised $1.02 million in a pre-Seed round led by Perth VC Purpose VenturesDealroom has a profile for this one. Try Dealroom →. The year-old company builds an AI-powered enterprise platform for managing complex event programs, and will use the money for product development, international expansion, and hiring.
What's the endgame? Evatto's platform handles event scoping, stakeholder coordination, approval workflows, documentation, and operational readiness. Its AI agents automate the administrative work needed to deliver large events, replacing the spreadsheets, emails, and recycled templates still standard in the sector.
Who's behind it? Cofounder and chief executive officer Hailey Mason spent more than 20 years producing large-scale events for Red BullDealroom has a profile for this one. Try Dealroom →, CasioDealroom has a profile for this one. Try Dealroom →, and FIFADealroom has a profile for this one. Try Dealroom →. She launched Evatto in 2025 with chief operating officer Chris Toward, an Australian events industry leader.
Why now? Evatto is a StartmateDealroom has a profile for this one. Try Dealroom → alumnus, joining the accelerator's Summer 26 program earlier this year and presenting at Blackbird's Sunrise demo day. It is already working with organisations including the Invictus GamesDealroom has a profile for this one. Try Dealroom → and Canada SnowboardDealroom has a profile for this one. Try Dealroom →, and is running pilots with several enterprise customers.
"Event programs worth millions are still run on manual administration," Mason said. "The pain is immediate and the market is massive."
What the backers say: Purpose Ventures' Kylie Gerrard said the firm backed Evatto for the founders' 50-plus years of combined industry experience and international ambitions. "That combination of domain depth, real conviction and scale is rare," she said.
The signal: At just over $1 million, the round sits in the middle of the pre-Seed pack — sized to prove the product with enterprise clients before a larger raise. Evatto is betting that big event teams, long stuck in "spreadsheet hell," are ready for purpose-built software.
Read more: startupdaily.net
Image credit: Generated with Gemini
