Debenhams Group sells Nasty Gal to White Space in $16M deal
What's the deal? Debenhams Group, the Manchester-based owner of BoohooDealroom has a profile for this one. Try Dealroom → and DebenhamsDealroom has a profile for this one. Try Dealroom →, has sold fast fashion brand Nasty Gal to White Space Group New York for $16 million. The deal, announced September 15, 2026, includes Nasty Gal's global intellectual property rights and transfers the brand to the buyer, which operates as WSG BrandsDealroom has a profile for this one. Try Dealroom →.
The backstory: Boohoo acquired Nasty Gal in 2017. Debenhams described the brand as "non-core and not material" to the group. In FY26, Nasty Gal generated gross merchandise value of £12 million and adjusted EBITDA of £0.4 million.
Why now? Debenhams rebranded from Boohoo last year and is shifting toward a "marketplace-led business model that is capital-lite." The sale, it said, aligns with that strategy and strengthens its balance sheet.
What they said: "Our turnaround continues at pace," said group chief executive Dan Finley. He added that the disposal follows the £90 million sale of the group's Sheffield distribution centre.
The signal: The sale marks another step in Debenhams' pivot away from owning fast fashion labels toward a leaner, marketplace-focused model — trading brand ownership for balance-sheet strength.
Read more: insidermedia.com
Image credit: Generated with Gemini
