Kwentra buys Reflectfy to add AI guest feedback to its hotel platform
What's the deal? KwentraDealroom has a profile for this one. Try Dealroom → has acquired ReflectfyDealroom has a profile for this one. Try Dealroom →, an AI-powered platform for reputation management and guest feedback analysis, the company announced in September 2026. Terms were not disclosed.
Who are they? Founded in 2013, Kwentra runs a hospitality management ecosystem spanning more than 800 capabilities across reservations, operations, distribution, revenue, procurement, analytics, and guest interaction. Reflectfy, built by engineer Youssef Siam, combines review management, sentiment analysis, and AI insights in a single platform.
What's the endgame? Kwentra wants to build one of the industry's most connected technology ecosystems. Reflectfy adds a missing layer — understanding the voice of the guest — that the company describes as helping hotels see what feedback reveals about service quality, strengths, and areas for improvement.
What changes? Reflectfy's technology will be integrated into the Kwentra platform, strengthening its guest reputation management tools and linking operational performance with guest experience.
The signal: The deal reflects hospitality software's push to fold AI-driven guest sentiment into broader operations platforms, moving from isolated review tracking toward a single view of how a property performs and how guests perceive it.
Read more: resources.kwentra.com
Image credit: fhotels
