Peep Beauty raises $1.3M to sell coloured lenses as makeup, with actor Triptii Dimri as co-creator
What's the deal? Indian eye-beauty startup Peep BeautyDealroom has a profile for this one. Try Dealroom → has raised 120,000,000 INR (about $1.3 million) in a round led by Sadev Ventures, with participation from iSeedDealroom has a profile for this one. Try Dealroom →, ISV, and TDVDealroom has a profile for this one. Try Dealroom →. The brand also named actor Triptii Dimri as an investor and co-creator.
What's the endgame? Founded by two-time entrepreneur Aman Arora, Peep Beauty wants to reposition coloured contact lenses as an everyday beauty product rather than a vision-correction device. It says its lenses are designed specifically for Indian eyes.
The hire — sort of: Dimri's role goes beyond capital. As co-creator, she has helped shape the brand's creative direction, product decisions, and storytelling since its early stages. "The eye is one of the most expressive parts of who we are, yet coloured lenses have always been spoken about as a functional or medical category," she said.
The investor group also includes Binoy Khimji and Ashish Chowdhry of UBR Disrptve, actors Naina Bhan and Anya Singh, Arjun VaidyaDealroom has a profile for this one. Try Dealroom → of V3 VenturesDealroom has a profile for this one. Try Dealroom →, Puneet GuptaDealroom has a profile for this one. Try Dealroom → of AstroTalk, Roman SainiDealroom has a profile for this one. Try Dealroom → of Unacademy, Gaurav KhatriDealroom has a profile for this one. Try Dealroom → of Noise, and Dhruv BhasinDealroom has a profile for this one. Try Dealroom → of Arata.
Why now? The company is targeting a segment driven by Gen Z and millennial consumers experimenting with colour and personal style. India's contact lens market is estimated at Rs 4,000–5,000 crore, with coloured lenses alone worth an estimated Rs 800–900 crore.
What's next? As a digital-first brand, Peep Beauty plans to grow through its own D2C platform while expanding across marketplaces and quick-commerce channels. It also intends to work with creators, makeup artists, and dancers as part of its positioning.
The signal: The round reflects a broader push to carve specialised beauty categories out of products long treated as functional. By framing lenses as makeup and pairing capital with a celebrity co-creator, Peep Beauty is betting that self-expression, not correction, sells.
Read more: imagesbof.in
Image credit: Generated with Gemini
