Impresoft buys Addiction Digital Pioneers, nears €200M in revenue
What's the deal? Italy's Impresoft GroupDealroom has a profile for this one. Try Dealroom → has acquired 100% of Addiction Digital PioneersDealroom has a profile for this one. Try Dealroom →, a Reggio Emilia software firm focused on digital transformation and product data management. Terms were not disclosed.
Founded in 2006, Addiction works mainly with manufacturing and industrial companies in Emilia-Romagna and Lombardy. The deal expands Impresoft's reach into two of Italy's key production regions.
What's the endgame? Addiction brings three proprietary platforms: Product Information Management, Digital Asset Management, and Configure Price Quote. They centralise product data, organise digital content, and generate complex quotes.
Those tools will sit alongside Impresoft's existing CRM and e-commerce systems, strengthening its marketing technology offering for enterprise clients. About 60% of Impresoft's customers work in manufacturing and another 15% in retail.
By the numbers: Impresoft, controlled by Clessidra Private Equity SGRDealroom has a profile for this one. Try Dealroom →, has tripled revenue since 2022 to nearly €200 million, through organic growth and 19 acquisitions — a compound annual rate of about 30%. It has roughly 1,500 employees and 5,000 customers.
Addiction fits that model. Between 2021 and 2025 it posted a 10% revenue CAGR and an EBITDA margin near 20%, according to the companies.
Why now? Impresoft is pushing its products toward an "AI native" model. It recently launched AmaltiaDealroom has a profile for this one. Try Dealroom →, described as an operating system for governing AI adoption in organisations, and expects Addiction's structured data to feed marketing, commerce, and industrial applications.
What they said: Group chief executive officer Alessandro Geraldi called the deal a step that "expands and integrates" Impresoft's MarTech offering, with a focus on consolidating in manufacturing and retail. Daniele Davoli, Addiction's chief executive officer and founder, said joining Impresoft "opens a new phase of expansion" for its products and team (translated from Italian).
The signal: Impresoft's 19-deal buying spree reflects steady consolidation among Italian software vendors serving Made in Italy manufacturers. As AI raises the value of well-organised product data, firms that own the underlying platforms become attractive targets.
Read more: tomshw.it
Image credit: NEC Corporation of America
