Sandesh Sharda buys You+Yours, backs Vital Biologics in supplement push
What's the deal? Investor Sandesh ShardaDealroom has a profile for this one. Try Dealroom → has expanded into health and wellness, acquiring children's supplement maker You+YoursDealroom has a profile for this one. Try Dealroom → on July 31 and investing last week in adult supplement company Vital BiologicsDealroom has a profile for this one. Try Dealroom →. The Northern Virginia entrepreneur plans to take both brands global. Deal terms were not disclosed.
Who's who? Vital Biologics sells adult dietary supplements, led by Heart Calm, a product marketed for cardiovascular wellness. You+Yours, based in Durham, North Carolina, is a direct-to-consumer children's brand whose flagship product is Tasteless Iron for Kids.
What's the endgame? Sharda wants to turn US-made brands into global ones, targeting Asia, Europe and South America alongside North America. "The demand for U.S.-made products is huge," he told The American Bazaar, noting Vital Biologics is produced in an FDA-certified facility.
Why now? Sharda has been building a portfolio since his 2023 exit from Miracle SystemsDealroom has a profile for this one. Try Dealroom →, the government contracting firm he ran for nearly two decades. You+Yours is his third major acquisition in North Carolina, following two golf courses in the state.
The signal: Sharda is betting big on nutrition, arguing poor diets leave people short on nutrients. "The health and wellness space is going to be bigger than AI," he said — a bold framing as supplement brands expand across Asia, South America, North America and Europe.
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