HustleSasa lands Impacc-led round to expand Africa's creator economy

What's the deal? Kenyan creator-commerce platform HustleSasaDealroom has a profile for this one. Try Dealroom → has raised an early-stage round led by African impact investor ImpaccDealroom has a profile for this one. Try Dealroom →, which is now a shareholder and brought additional investors into the deal. The amount was not disclosed.

What does the company do? HustleSasa provides ticketing, payments, marketing, and commerce tools for event organisers and creators. Impacc said the platform processed about 500,000 tickets across more than 2,000 events last year.

The backers: HustleSasa raised $100,000 from AntlerDealroom has a profile for this one. Try Dealroom → in 2021, per Dealroom, and later drew investment from Musha VenturesDealroom has a profile for this one. Try Dealroom → and MicrotractionDealroom has a profile for this one. Try Dealroom →. In February 2025, Best Nights VCDealroom has a profile for this one. Try Dealroom → — the venture arm of German spirits maker Mast-JägermeisterDealroom has a profile for this one. Try Dealroom → — also invested.

Based on disclosed financing and typical cheque sizes, its total institutional funding is estimated above $500,000, though the company has not confirmed a cumulative figure.

What's the endgame? The funding backs HustleSasa's push to expand its event-ticketing and commerce platform across Africa. Best Nights said the platform ticketed more than 1,700 live events attended by over 400,000 people across four African countries in 2024.

The signal: Impacc estimates every 10 tickets sold can generate about one gig job — for security staff, caterers, gate crews, stage builders, and technicians. That employment angle reflects growing investor interest in African startups that pair digital commerce with job creation.

Read more: techmoran.com

Image credit: Generated with Gemini