Lickicious raises $2.3M to scale India pet nutrition play
What's the deal? LickiciousDealroom has a profile for this one. Try Dealroom →, an Indian pet food and nutrition brand, has raised ₹19 crore ($2.3 million) in growth equity led by Prath VenturesDealroom has a profile for this one. Try Dealroom →. The founders of AtombergDealroom has a profile for this one. Try Dealroom → and several senior industry executives, all early backers, also took part.
Who's behind it? Founded in 2024 by Shashwat Sahai and Chandan Jha, the company operates under Nuvexo Wellness Pvt LtdDealroom has a profile for this one. Try Dealroom → and sells food and nutrition products for cats and dogs.
What's the money for? The funds go toward three areas: capacity, capability, and category expansion. Lickicious is building a 60,000sq ft manufacturing and distribution facility to lift production and quality control, and plans to invest in research, supply chain, and branding.
What's the endgame? The company aims to shift from a digital-first model to an omnichannel one and hit ₹100 crore in annual revenue. It wants to rank among India's top three pet food companies within a decade.
Why this round? At $2.3 million, the raise sits in the smaller tier of disclosed deals — around the 14th percentile by size — underscoring how early India's pet nutrition category still is. "The pet food market in India is increasingly driven by product quality and trust," said Harmanpreet Singh, managing partner at Prath Ventures.
The signal: A young brand securing growth capital points to rising investor appetite for India's pet care market, where domestic players are betting on premiumisation and trust to build category leaders.
Read more: startupsuperb.com
Image credit: kennethkonica
