Fluencify raises $4.3M pre-seed to automate influencer marketing with AI
What's the deal? Stockholm-based AI marketing startup FluencifyDealroom has a profile for this one. Try Dealroom → has closed an oversubscribed $4.3 million pre-seed round led by byFounders, with Wave VenturesDealroom has a profile for this one. Try Dealroom → participating. The company hires people with no existing audience and uses AI to help them produce content for brand campaigns.
Who's behind it? Co-founder Erik Romdhane started building brand-focused Instagram pages at 11, earned his first money selling ad space at 13, and set up a London influencer agency at 17 before selling his share — all while at high school in Stockholm. He founded Fluencify in 2025 with Isaac Norin and Sam Stones Hälleberg.
How it works: Brands set campaign goals, and Fluencify handles the rest — finding creators, briefing them, scheduling content, running paid promotion, and processing payments across more than 85 countries. Some new creators have topped five million views on their first day, Romdhane says.
The numbers: Fluencify reached over $2 million in annual recurring revenue within six months of launch. It now employs six people and works with about 20,000 active creators.
Why now? The round moved fast: a term sheet was signed within two weeks and the deal closed about three days later. "The round was oversubscribed, which means we had more demand than supply," Romdhane says.
What's the endgame? The funding will fuel Fluencify's US expansion, including a New York office focused on go-to-market strategy and customer success. Engineering will stay in Stockholm.
The competition: Romdhane says Fluencify has no direct rivals in the European Union. US-based SideshiftDealroom has a profile for this one. Try Dealroom → and MethodDealroom has a profile for this one. Try Dealroom → are entering Europe but operate as two-sided marketplaces where creators apply, while Fluencify goes directly to brands and manages campaigns end to end through its own app.
The signal: Fluencify's bet is that AI can strip out the manual work of influencer marketing — replacing both the agencies and, increasingly, the need for pre-built audiences. Its rapid revenue and oversubscribed raise suggest investors see room to automate a market still run largely by hand.
Image credit: Fluencify
