Los Tacos No. 1 lands TSG Consumer investment to expand beyond New York

What's the deal? Los Tacos No. 1Dealroom has a profile for this one. Try Dealroom →, the Tijuana-style taco brand that started in 2013 at a stand in New York City's Chelsea Market, has received a strategic investment from private equity firm TSG ConsumerDealroom has a profile for this one. Try Dealroom →. Financial terms were not disclosed, and it is unknown whether TSG will be a majority or minority investor.

What does the company do? Los Tacos No. 1 runs 10 locations across Manhattan, plus its sister seafood concept Los MariscosDealroom has a profile for this one. Try Dealroom → in Chelsea Market, known for Baja-style fish tacos, shrimp tacos, and ceviche.

What's the endgame? The founders will continue to lead day-to-day operations, while TSG acts as both financial investor and strategic partner. The goal, per the company, is to "support thoughtful growth" while "preserving the food and distinctive taco-shop experience."

Why the fit? "TSG shares our belief that more cities deserve authentic tacos like these," said cofounders Christian Pineda, Tyler Sanders, Kyle Cameron, and COO Jacobo Ackerman in a statement.

Colin Welch, managing director and head of New York at TSG, pointed to the brand's loyalty. "Los Tacos No. 1 has built an incredibly loyal following by mastering the fundamentals — exceptional food and an experience people genuinely connect with," he said.

The signal: TSG Consumer has a track record of backing high-growth consumer brands, including CrumblDealroom has a profile for this one. Try Dealroom →, Dutch BrosDealroom has a profile for this one. Try Dealroom →, Yard HouseDealroom has a profile for this one. Try Dealroom →, and the retail arm of Stumptown RoastersDealroom has a profile for this one. Try Dealroom →. Its bet on Los Tacos No. 1 signals continued private equity appetite for regional food concepts with room to scale nationally.

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