Norway's Aize buys France's Samp to link engineering data with field reality
What's the deal? Industrial software company AizeDealroom has a profile for this one. Try Dealroom → has acquired French industrial AI company Samp, combining Aize's engineering and operational platform with Samp's reality-based digital twin technology. Terms were not disclosed. The deal creates a single approach to industrial asset information spanning greenfield and brownfield facilities.
What each side brings: Aize, based in Oslo, brings engineering, operational and asset information into one digital working environment, used by BP, ExxonMobilDealroom has a profile for this one. Try Dealroom →, SBM OffshoreDealroom has a profile for this one. Try Dealroom →, Aker BPDealroom has a profile for this one. Try Dealroom → and Aker SolutionsDealroom has a profile for this one. Try Dealroom →. Samp's Shared Reality platform turns reality-capture data such as laser scans into structured asset information, connecting what physically exists in the field with engineering data like tags, drawings and P&IDs.
Why it matters: Older brownfield assets often carry technical information that is scattered, incomplete or outdated. Aize starts from rich CAD and engineering models for newer facilities; Samp starts from the field itself, using AI to build a structured 3D representation. Together they cover the full asset lifecycle.
What's the endgame? "Together, we can connect engineering intent, operational information and what actually exists in the field," says Jarle Skrebergene, chief executive officer of Aize.
Samp's technology is already deployed across more than 500 industrial facilities, with a focus on energy and water.
What convinced Aize: "What convinced us about Samp was not only the technology, but the team, their commercial momentum and how closely their vision aligns with ours," Skrebergene says. The two companies share a 3D-first visual approach, an open ecosystem philosophy, and a focus on end users and rapid adoption.
What changes: Aize will continue to focus on software, working with specialist reality-capture partners to supply scan data that Samp's technology transforms and contextualises.
The signal: Digital twins are moving beyond CAD-based design models toward reality-checked foundations that reflect what physically exists on-site. "For existing industrial facilities, the field is the ultimate source of truth," says Laurent Bourgouin, co-founder and chief executive officer of Samp. As industry leans on AI to make sense of decades-old asset data, the winners will be those bridging the gap between engineering intent and field reality.
