Snoonu launches QAR 2M Tamkeen fund to bankroll local merchant growth
What's the deal? Snoonu, Qatar's homegrown super-app and delivery platform, has launched Tamkeen — Growth Fund for Local Merchant Partners, a QAR 2 million initiative that provides upfront growth capital to local brands on its platform. Eligible merchants can receive between QAR 5,000 and QAR 35,000, based on sales performance.
How does it work? The capital carries no interest, no fees, and no restrictions on how it is used. Merchants repay nothing separately; the amount is netted back gradually over six months through standard payout cycles.
Who qualifies? Thousands of local brands are eligible, spanning restaurants, cafés, retail outlets, and specialty stores on the platform. Funding is assessed through a scoring model based on three areas: partnership history with Snoonu, operational performance, and demonstrated business growth.
Why now? The fund positions Snoonu as a backer of its own supply base rather than only a distribution channel. Applications are open now through September 12, 2026, via the Snoonu Merchant Portal.
What's the endgame? "We see their success as part of our own success," said Hamad Al-Hajri, founder and chief executive officer of Snoonu. "This is about creating lasting impact across the community and continuing to invest in the people and businesses that grow with us."
The signal: Delivery platforms increasingly compete on merchant loyalty, not just consumer reach. By putting capital directly behind restaurants and shops, Snoonu is tying the health of Qatar's local business ecosystem to its own growth.
Read more: 974qa.net
Image credit: Generated with Gemini
